Top 5 Social Apps Performance on Unified Platform in Kenya Q2 2023

In Q2 2023, the performance of the top 5 social apps in Kenya varied significantly across different metrics. Here's a detailed look at their trends in weekly downloads, revenue, and active users according to data from Sensor Tower.

TikTok saw a notable fluctuation in its weekly downloads, peaking at 292K at the beginning of April and then dropping to 81.7K in mid-June before bouncing back to 144K at the end of June. Revenue for the app showed a steady increase, reaching up to $10.9K in early June. The active users also exhibited a stable trend, starting at 3.89M and ending at 4.02M by the end of the quarter.

X experienced fluctuations in downloads, with a high of 45.2K in late March and a low of 16.6K in mid-June, before ending the quarter at 22.6K. Revenue for X reached its peak at $3.2K in late March and then showed a downward trend, closing at $1.17K in late June. The active user count remained relatively stable, averaging around 1.2M throughout the quarter.

Tango- Live Stream, Video Chat had a varied performance in downloads, starting at 1.3K in late March and peaking at 2.2K by the end of June. Revenue saw minor ups and downs, peaking at $814 in early May and dropping to $361 by the end of June. Active user numbers showed an upward trend, increasing from 15.5K in late March to 20K by the end of June.

Chamet - Live Video Chat showed a gradual increase in downloads, starting at 102 and reaching 381 by the end of June. Revenue also saw a steady rise, peaking at $531 in mid-June. The active user count increased from 677 in late March to 973 by the end of June.

SOYO-Live Chat & Make Friends experienced a significant drop in downloads from 5.1K in late March to 463 in early June, before recovering to 1.7K by the end of June. Revenue peaked at $309 in mid-April and then decreased to $111 by late June. Active users showed a downward trend from 6.9K in late March to 2.3K in mid-June, before increasing again to 3.7K by the end of the quarter.

These insights highlight the varying trends in the popularity and user engagement of social apps in Kenya. For more detailed insights, visit Sensor Tower.